![]() ![]() ![]() A grocery store alternated allowing customers to sample 24 different flavors of jam & 6 different flavors of jam. Paralysis: so many options that you end up not making a choice.Having choices is good but we have always thought it was only good. Now everything is a choice.Īre all these choices a good thing? Yes. Previously, marital and family arrangements (when and if to get married/have children) was not a question. Whether or not you work is a matter of choice. In health care, doctors offer a menu and patients choose. There are 6.5 million possible stereo systems available at Circuit City. ![]() In a typical grocery store, you’ll find: 285 varieties of cookies, 75 iced teas, 175 salad dressings, 40 toothpastes, 230 soups, 275 cereals. Schwartz walked through a series of examples that illustrated the problems inherent in our “official syllogism” that more freedom constitutes more welfare (well-being) and that to increase freedom we need to increase choice, which leads us to assume that more choices always increases welfare. Barry Schwartz’s The Paradox of Choice: Why More is Less talk at the User Interface 11 conference outlined his research on the impact of too many choices on consumer behavior. ![]()
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